According to the Firefox in your country survey (1st round), the biggest factor in getting people to try Firefox is a recommendation from a friend or an expert. Here's the exact question we asked you: What do you think is THE biggest factor in getting people to try Firefox?
Post tagged: firefox
Today we're launching round 2 of the Firefox in your country survey with a new list of countries and new and improved questions. The survey will remain open until December 26th. Thanks to Staś Małolepszy and Mozilla's awesome team of localizers, the survey is available in 15 languages: English, French, Greek, Italian, Spanish (Spain, Argentina, Mexico), Catalan, Czech, Hebrew, Romanian, Sinhala, Vietnamese, Dutch, and Frisian!
Firefox was just chosen by Info Magazine as the best software and best browser of the year for 2008.
According to the Firefox in your country survey tabbed browsing is still viewed as the most compelling Firefox feature! Here's the exact question: What do you think would be the most compelling product feature for people who you know?
We launched the pilot Firefox in your country survey last September and received 9,506 responses, which is amazing given the length of the survey (20 questions). Thanks to everyone who took the time to respond and to spread the word about the survey. Since this is the first time we ran the survey, we wanted to do a test run first and targeted 7 countries: Brazil, India, Germany, Poland, Indonesia, Spain, and Australia. However, answers came in from all over the world! Given the enthusiasm, we're definitely planning to extend the survey to more countries.
This is a follow-up to the post on revisiting engagement and retention which provides an overview of the following puzzle: what happens to people who click to download Firefox but never become active users? To start the investigation, let's look at the user experience from click to download to engagement.
We're in the process of revisiting opportunities for increasing user engagement and therefore retention. You may remember the Funnelcake experiment, which showed that a significant number of would-be Firefox users may fall out at different stages between the time they start downloading Firefox, and when they become active daily users.
Two weeks ago, we launched a new pilot survey: Firefox in your country to better understand how and why people are using Firefox in specific markets. The initial set of countries targeted includes Australia, Brazil, Germany, India, Indonesia, Poland, and Spain.
I wanted to share the tremendous progress that has been made so far in Brazil in 2008. Here's a summary of the activities and some of the results.